![]() ![]() When it comes to determining which services you should focus your marketing efforts on, monitoring which pages receive the most visitors is a good place to start. Google Analytics provides a wealth of insights to your business, including seeing which pages are receiving the most traffic. Traffic bots can inflate your data, causing you to focus on the wrong area to invest in based on how much traffic it receives. As noted, these bots are not dangerous most of the time, but they can and do affect your traffic. Their goal is to fool you into visiting their websites, which ironically is designed to increase their traffic. ![]() Traffic bots operate by automating ping hits to your Google Analytics account, which populates your reports with a URL to their website. In the case of traffic bots, these bad actors aren’t interested in gaining control of your website most of the time, they are simply a nuisance and should be considered and treated as another form of spam. Many businesses think that traffic bots are generated by some hacker trying to gain control of your data. So, while it is understandable to have a feeling of concern at the thoughts of bots crawling around your data, the reality is there’s more to bots than you know. An example of a good bot would be Google crawling your site for changes, while a bad bot or group of bots might try to overwhelm a service’s host (this is called a botnet). There is a widespread belief that nearly half of all internet traffic comes from bots, good and bad. Here are some ways to recognize bot traffic and what to do about it. Bot traffic can skew your data, making it more difficult to determine which content or services your real human customers are interested in. Are you seeing strange spikes in traffic? This could be an indication of bot traffic. ![]()
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